There comes a time in the life cycle of any creative endeavor, whether it be a book, film, or interactive tourism app/digital book, when it must be allowed to venture forth and take on an existence beyond its creator.

Ironically, this often coincides with the point when the creator can’t bear to live with it anymore.

She has birthed, nurtured, examined, revised, tested, corrected, and tweaked the project until she can no longer see it clearly. Still, she carries on polishing and buffing the stone, fretting over the flaws in the marble. She questions this color choice, that turn of phrase, and every navigational decision in between.

But there are deadlines to meet and promises to keep, so ready or not, out it goes. With a deep breath, a kiss, and a silent prayer, she pushes “send” on the submission. Then, she suddenly, desperately wishes she hadn't.

Consumed with fear, she worries...